Brand
Drunk Elephant
Drunk Elephant was founded by Tiffany Masterson in 2012 and acquired by Shiseido for $845 million in 2019. The brand avoids its 'Suspicious 6' ingredients and has built a loyal following for barrier-supportive formulations, though clinical validation of its proprietary ingredient blends (like the 'electrolyte' complex) relies on the individual ingredient evidence rather than brand-specific studies.
In Catalog
22