Fresh

Fresh was founded in 1991 in Boston and became an LVMH maison in 2000. The Soy Face Cleanser was their very first skincare product (1999) and remains their top seller over 25 years later, selling one tube every 30-60 seconds globally.

17 products reviewed

81/100 Score

Fresh Soy pH-Balanced Hydrating Face Wash in clear squeeze tube

The Original Gentle Cleanser

Fresh cleanser

Soy pH-Balanced Hydrating Face Wash

The cleanser that launched a brand and hasn't stopped selling for 25 years. Fresh's Soy Face Wash is about as close to universally good as a cleanser gets — pH-balanced, barrier-respecting, and gentle enough for eyes. The premium price for a wash-off product is its only real weakness.

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Luxury Ferment Essence

Fresh toner

Kombucha Antioxidant Facial Treatment Essence

A luxurious fermented essence that delivers on hydration and glow but asks a steep price for the privilege. The double-fermented kombucha and uncommon botanicals like kigelia africana are genuinely interesting, but the fragrance load and LVMH markup make this a harder sell for anyone watching their budget or their skin's sensitivity threshold.

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Rose-Powered Hydration Staple

Fresh moisturizer

Rose Deep Hydration Face Cream

A genuinely pleasant gel-cream that earns its popularity through reliable hydration and an elegant texture. The dual-weight HA system and quadruple rose complex are well-conceived, but the fragrance allergens and a price that outpaces the ingredient innovation keep it from being a universal recommendation.

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Cult-Classic Lip Saver

Fresh lip-care

Sugar Lip Balm Sunscreen SPF 15

The lip balm that launched a thousand imitators — and still holds its own two decades later. Fresh's Sugar Lip Balm delivers genuinely superior moisture through its five-oil botanical blend, wrapped in a sensory experience that drugstore balms can't match. The SPF 15 is a nice bonus but shouldn't be relied on as real sun protection. At $24 for 0.15 oz, you're paying luxury prices for luxury comfort.

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Luxury Hydration Staple

Fresh moisturizer

Rose & Hyaluronic Acid Deep Hydration Moisturizer

A genuinely luxurious hydrating cream that delivers on its 72-hour moisture claims through clever dual-weight hyaluronic acid technology and a multi-form rose complex. It won't treat acne, fade dark spots, or turn back the clock — but if your skin is thirsty, this is an indulgent, effective drink of water that earns most of its premium price through texture and performance, if not ingredient novelty.

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Luxury Overnight Rescue

Fresh mask

Floral Recovery Calming Mask

A genuinely soothing overnight mask that delivers noticeable redness reduction and overnight skin recovery through squalane, vitamin C, and botanical oils in a lightweight, sleep-friendly texture. The fragrance in a product for sensitive skin remains a persistent contradiction, but for those who tolerate it, this is one of the more effective luxury calming treatments available.

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Two-Step Rose Overnight Ritual

Fresh mask

Rose Deep Hydration Sleeping Mask

An elegant two-step sleeping mask that turns overnight hydration into a deliberate ritual. The rosewater-first formula and evening primrose inclusion are genuinely thoughtful, but the impractical dual-compartment packaging and strong fragrance allergen load undermine what should be a purely relaxing experience.

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Sugar Advanced Therapy Lip Mask

A beautifully formulated lip treatment with genuinely uncommon actives — sea fennel, dual vitamin C derivatives, and a six-oil blend — that elevate it above basic lip balms. But the heavy fragrance allergen load and eye-watering price per ounce make it a luxury indulgence rather than a skincare necessity.

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Five-Minute Luxury Facial

Fresh mask

Lotus Youth Preserve Rescue Mask

A luxurious five-minute facial that genuinely manages to exfoliate without stripping, thanks to its polyglutamic acid and kombu seaweed backbone. The triple-particle system delivers real smoothing results, but the luxury price and citrus fragrance load make it a tough recommendation over simpler, more affordable physical exfoliants.

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Rose Deep Hydration Oil-Infused Serum

A beautifully designed bi-phase serum that delivers more ritual than revolution. The camelina and rosehip oil blend is genuinely interesting, and the dewy glow is immediate, but the modest active concentrations and fragrance allergens make this a luxury experience product rather than a performance powerhouse.

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Anti-Aging Lip Repair

Fresh lip-care

Sugar Advanced Therapy Lip Treatment

The treatment-focused sibling of Fresh's iconic Sugar Lip line, packed with genuinely uncommon actives like cupuacu butter, sea fennel, and guggul resin. It repairs cracked lips remarkably well, but the extreme price per ounce and heavy fragrance allergen load make it a luxury you should try before committing to.

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Lotus Youth Preserve Moisturizer

A lightweight, pleasant daily moisturizer that hydrates well and includes adenosine for evidence-backed anti-wrinkle support, but leans too heavily on proprietary botanical claims that lack independent validation. The reformulated silicone-free formula is a nice touch; the lemon peel oil is not.

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Vitamin-Powered Glow Cream

Fresh moisturizer

Vitamin Nectar Moisture Glow Face Cream

A pleasant, lightweight gel-cream that delivers an immediate cosmetic glow and decent hydration, but the modest active concentrations and heavy fragrance load make it more of a sensorial indulgence than a performance product. The glucosyl hesperidin is genuinely interesting — the rest of the formula doesn't quite match its ambition.

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Luxury Firming Indulgence

Fresh moisturizer

Black Tea Corset Cream Firming Moisturizer

A beautifully textured luxury moisturizer that delivers genuine antioxidant benefits from its black tea complex and real anti-wrinkle support from adenosine, wrapped in a 'corset' tightening effect that feels impressive but is largely cosmetic. At $95, you're paying for the experience as much as the results.

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Instant Citrus Glow Ritual

Fresh mask

Vitamin Nectar Vibrancy-Boosting Face Mask

A genuinely unique sensorial mask that delivers an impressive immediate glow from 50% real crushed citrus — but the exfoliation claims are overstated, the glow is temporary, and the high citrus content makes this a poor choice for sensitive skin. It's a luxury pre-event indulgence, not a transformative treatment.

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Black Tea Age-Delay Eye Concentrate

A richly luxurious eye cream that delivers genuine hydration and immediate cosmetic smoothing through clever formulation and light-reflecting particles. The black tea complex is a distinctive active, but the $170-per-ounce price, added fragrance near the eyes, and availability of comparable actives in affordable alternatives make this a hard sell on pure efficacy grounds. This is luxury skincare at its most unapologetic.

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Luxury Firming Indulgence

Fresh moisturizer

Black Tea Firming Corset Cream

A richly luxurious firming moisturizer that delivers genuine hydration and a pleasant temporary tightening effect through film-forming technology and the black tea complex. But at $92 for 1.6 ounces, the gap between what the formula costs to produce and what it costs to buy is Grand Canyon-wide. The fragrance allergen load makes it unsuitable for sensitive skin, and the firming claims lean on cosmetic illusion more than structural skin change.

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$92.00