Naturium

Naturium was founded in 2019 by beauty journalist Susan Yara and acquired by e.l.f. Beauty in 2023 for $355 million. While the brand lacks long-term independent clinical validation, its formulations use well-studied ingredients at documented concentrations and are dermatologist-tested.

14 products reviewed

85/100 Score

Naturium Quadruple Hyaluronic Acid Serum 5% glass dropper bottle with minimalist white and green label

Hydration Maximizer

Naturium serum

Quadruple Hyaluronic Acid Serum 5%

A smart, well-priced multi-weight hyaluronic acid serum that outperforms most HA products at two to three times its price. The four-molecular-weight approach delivers genuine multi-depth hydration, and the antioxidant support elevates it beyond a simple moisture serum.

drynormal Fragrance Free

Budget Peptide Powerhouse

Naturium moisturizer

Multi-Peptide Moisturizer

A genuinely impressive anti-aging moisturizer at a price that makes luxury peptide creams look like they're charging a brand tax — because they are. Three signal peptides, niacinamide, stable vitamin C, and hyaluronic acid in a fragrance-free formula for $20. The texture is elegant, the actives are proven, and the value is nearly unbeatable in the peptide moisturizer category.

normalcombination Fragrance Free

Niacinamide Serum 12% Plus Zinc 2%

A high-concentration niacinamide powerhouse that delivers clinical-level oil control, pore refinement, and brightening at an absurdly good price. Not for the faint of skin barrier, but for oily and combination types, this is hard to beat.

oilycombination Fragrance Free

Niacinamide Cleansing Gelée 3%

A genuinely gentle, treatment-grade cleanser that proves active ingredients belong in the washing step too. At $18 for 7.1 oz, it's one of the best value propositions in the cleanser category — and the formula earns every penny.

oilycombination Fragrance Free

Multi-Pathway Dark Spot Eraser

Naturium treatment

Tranexamic Topical Acid 5%

Naturium's Tranexamic Topical Acid 5% is a remarkably well-constructed brightening serum that tackles hyperpigmentation from four different biochemical angles for just $20. It mirrors the multi-active approach that dermatologists use in prescription protocols — at a fraction of the cost. Patience is required, but the science behind this formula is sound and the results are real.

combinationnormal Fragrance Free

Beginner-Friendly Retinol

Naturium retinoid

Retinol Complex Serum

A smartly engineered multi-retinoid formula that makes the most proven anti-aging ingredient genuinely approachable for first-timers — all at a price that makes expensive retinol serums look like a questionable life choice.

normalcombination Fragrance Free

KP & Body Texture Hero

Naturium body-care

The Smoother Glycolic Acid Exfoliating Body Wash

The body wash that proved acid exfoliation belongs in the shower, not just on the vanity. At $17 for 16.9 ounces of 5% glycolic acid in a sulfate-free, fragrance-free formula, Naturium's The Smoother is the most effective and best-value body exfoliant available. A genuine game-changer for keratosis pilaris, body acne, and rough texture.

normaloily Fragrance Free

Budget Brightening Essential

Naturium serum

Vitamin C Complex Serum

Naturium's Vitamin C Complex Serum is a refreshingly sensible take on the most overhyped category in skincare — delivering real antioxidant protection through a stable, gentle, multi-form vitamin C system at $21. It won't compete with clinical-grade L-ascorbic acid serums for raw potency, but it outperforms most of them in stability, user experience, and sheer value.

normalcombination Fragrance Free

Sensitive Skin's Gentle Exfoliant

Naturium exfoliant

Mandelic Topical Acid 12%

Naturium's Mandelic Topical Acid 12% is the AHA that sensitive skin has been waiting for — delivering real exfoliation and brightening at a concentration that actually works, without the scorched-earth approach of glycolic acid. At $20, it is one of the smartest budget buys in the exfoliant category, though its quiet efficacy means you will need patience rather than overnight drama.

combinationoily Fragrance Free

BHA Liquid Exfoliant 2%

A clean, no-nonsense BHA exfoliant that delivers 2% salicylic acid in a stripped-down, fragrance-free formula at an accessible price point. The Australian fruit acid complex adds botanical intrigue, and the gentle-yet-effective approach makes it a strong entry-level option for BHA beginners. Not the most innovative exfoliant on the market, but the value-to-quality ratio is excellent.

oilycombination Fragrance Free

Body Care Cult Favorite

Naturium body-care

The Glow Getter Multi-Oil Hydrating Body Wash

A genuinely clever body wash that puts glycerin first — literally — and backs it up with four nourishing oils. It won't replace your body lotion in a Canadian winter, but for everyday cleansing that leaves skin soft and subtly glowing rather than tight and parched, it earns its cult following and then some.

drynormal Paraben Free

Budget Brightening Powerhouse

Naturium treatment

Azelaic Acid Emulsion 10%

Naturium's Azelaic Acid Emulsion delivers a clinically relevant 10% concentration of pure azelaic acid in a comfortable, lightweight emulsion that punches well above its $22 price tag. The supporting cast of niacinamide and bio-retinol makes this a smart multi-tasker for hyperpigmentation, rosacea, and texture concerns — though the short brand track record means long-term formulation consistency is yet to be proven.

combinationoily Fragrance Free

Multi-Active Overachiever

Naturium serum

Vitamin C Super Serum Plus

Naturium's Vitamin C Super Serum Plus is the maximalist's dream serum — five powerhouse actives in one $26 bottle that attempts to replace an entire shelf of treatments. When your skin can handle it, the results are genuinely impressive across brightening, anti-aging, and pore refinement. But that ambition comes with a real cost in irritation potential that makes this firmly a product for experienced, resilient skin.

normalcombination Fragrance Free

Back Acne Problem Solver

Naturium treatment

The Perfector Salicylic Acid Body Spray

A smartly designed body acne spray that solves the 'I can't reach my own back' problem while packing a surprisingly sophisticated multi-active formula. The niacinamide-arbutin-vitamin C supporting cast elevates this well beyond a basic salicylic acid spray, though the small 4 oz can and its price-per-ounce sting a bit.

oilycombination Fragrance Free

★★★★★

4.3 (500)

$17.49