Numbuzin
Numbuzin was launched in 2019 by Benow, a South Korean beauty startup co-founded by Lee Il-joo and Kim Dae-young, both Seoul National University alumni and former Amorepacific employees. The brand won top honors at the 2022 Olive Young Awards and has expanded to 16 countries. Its numbered product system is designed for simple, goal-based skincare routines.