Brand

Odele

Odele was founded in 2019 by Lindsay Holden, Shannon Kearney, and Britta Chatterjee in Minneapolis, launching exclusively at Target in January 2020. The brand has grown to over $30 million in annual sales and expanded to Ulta and CVS, earning recognition for delivering salon-quality formulations at mass-market prices.

In Catalog

5

products reviewed

77/100 Score

No.1

Frizz-Fighting Bargain

Odele body-care

Smoothing Conditioner

A genuinely effective smoothing conditioner that uses salon-level silicone technology and protein reinforcement to tame frizz at a mass-market price. At $12 for 13 ounces, it outperforms conditioners costing three times as much and delivers on its lab-tested 7x smoother claim for most hair types.

drynormal Paraben Free

Daily Volume Workhorse

Odele body-care

Volume Shampoo

A genuinely gentle volumizing shampoo that proves you do not need sulfates or salon pricing to get meaningful lift. The isethionate surfactant and rice protein combination delivers volume through structural plumping rather than aggressive stripping, making it the rare volumizer that works without punishing your hair for wanting fullness.

normaloily Paraben Free

Everyday Detangling MVP

Odele body-care

Leave-In Conditioner Spray

A lightweight, multi-texture-friendly leave-in that delivers genuine detangling and frizz control without the heaviness or crunchiness that plagues most products in this category. At $12, it is one of the best values in leave-in conditioning — smart enough for curly hair, light enough for fine hair.

drynormal Paraben Free

Budget Clarifying Champ

Odele body-care

Clarifying Shampoo

A genuinely effective clarifying shampoo that punches well above its $12 price tag, thanks to real chelation technology and protective conditioning agents. It strips buildup without stripping your dignity — or your hair's moisture — making it the best weekly reset most people can find at Target.

oilynormal Paraben Free

Smoothing Body Wash

A refreshingly straightforward clean body wash that proves you don't need a twenty-ingredient formula to get smooth, conditioned skin out of the shower. At under nine dollars with a genuinely clean ingredient list, it's the kind of product that quietly earns a permanent spot in your routine.

normaldry Paraben Free

★★★★★

4.3 (200)

$8.99