Brand

By Wishtrend

By Wishtrend launched in 2013 as the in-house brand of Korean retailer Wishtrend, with a minimal-ingredient, evidence-led formulation philosophy. The mandelic acid line has become one of its most-reviewed and most-recommended SKUs in Western K-beauty communities.

In Catalog

11

products reviewed

90/100 Score

No.1

Sensitive Skin AHA Pick

By Wishtrend exfoliant

Mandelic Acid 5% Skin Prep Water

The mandelic acid prep water that quietly converted half of K-beauty Reddit away from glycolic — and for good reason. It delivers visible texture and PIH improvement at 5% without the sting or pigment risk that derails sensitive and darker skin, and it does so for around twenty bucks.

combinationoily Fragrance Free

Sensitive Skin Soother

By Wishtrend serum

Polyphenols In Propolis 15% Ampoule

A 15% propolis ampoule that earns its name with a real polyphenol stack — French Auvergne propolis layered over a houttuynia cordata base, with tulsi and pomegranate piling on. It's slightly sticky and not cheap by volume, but for sensitive, breakout-prone skin chasing calm, this is one of the most reliable K-beauty soothers in production.

sensitivecombination Fragrance Free

L-Ascorbic Acid Heavyweight

By Wishtrend serum

Pure Vitamin C 21.5% Advanced Serum

One of the highest stable L-ascorbic acid concentrations on the consumer market, in a sea buckthorn water base with just nine other ingredients. It stings on application, oxidizes if you don't use it within three months, and excludes sensitive skin entirely — and within those constraints, it is one of the most effective vitamin C serums you can buy under forty dollars.

normalcombination Fragrance Free

By Wishtrend sunscreen

UV Defense Moist Cream SPF 50+

A genuinely modern broad-spectrum sunscreen that runs three of the best UVA filters in the world simultaneously — Uvinul A Plus, Tinosorb S, and Mexoryl SX — in a moisturizing cream base that doubles as a daytime moisturizer. The white cast and the fungal-acne incompatibility limit its audience, but for normal-to-dry skin in the US frustrated by the FDA's old filter list, this is a serious upgrade.

normalcombination Fragrance Free

By Wishtrend cleanser

Green Tea & Enzyme Powder Wash

A powder cleanser that leads with actual ground green tea and pairs papain with bromelain, so the post-wash smoothness arrives on day one, not after a month of hopeful use. It is priced like a treatment, but the formula earns it for oily-to-combination skin chasing refined texture without stripping.

combinationoily Fragrance Free

Propolis Calming Pick

By Wishtrend serum

Propolis Energy Calming Ampoule

The lighter, less sticky sibling to By Wishtrend's flagship 15% propolis ampoule — same French Auvergne propolis sourcing, same polyphenol-stack logic, but tuned for daily calming on reactive skin rather than treatment-intensity work. For users who found the 15% too tacky or too much, this is the version that finally fits.

sensitivecombination Fragrance Free

First-Essence Workhorse

By Wishtrend toner

Quad Active Boosting Essence

A first-step prep essence that names four botanical actives at honest percentages on the front of the bottle and actually delivers them on the back. Willow bark at 10%, cornflower water at 9%, schisandra at 9%, and mulberry plus lotus at nearly 18% combined — almost no other essence at this price point comes close to this density.

combinationoily Fragrance Free

By Wishtrend moisturizer

Vitamin A-mazing Bakuchiol Night Cream

A hybrid night cream that pairs retinal with bakuchiol in the same formula — the rare K-beauty product willing to put a real retinoid and the leading plant alternative in one tube and let them work together. The supporting cast of niacinamide, ceramides, peptides and centella keeps it tolerable for nightly use, and the texture-smoothing results show up faster than most bakuchiol-alone creams.

normalcombination Fragrance Free

Cera-Barrier Soothing Ampoule

A genuinely rare five-ceramide ampoule that puts most K-beauty barrier serums to shame on ingredient density. By Wishtrend built this with the full lipid matrix — ceramides, cholesterol, phytosphingosine, niacinamide — and it shows in performance on compromised skin. Price is the main friction point for casual users.

drysensitive Fragrance Free

Microbiome Moisturizer Pick

By Wishtrend moisturizer

Pro-Biome Balance Cream

A featherweight gel-cream that puts 70% Lactobacillus ferment lysate in the position other moisturizers reserve for water, then stacks 10% propolis and three more postbiotic ferments on top. It's not enough cream for very dry skin, but for combination, sensitive and reactive types chasing a calm barrier, it's one of the more ingredient-honest microbiome moisturizers in production.

combinationnormal Fragrance Free

Vitamin C System Match

By Wishtrend moisturizer

Vitamin 75 Maximizing Cream

The cream half of By Wishtrend's vitamin C system: 75% sea buckthorn 'vitamin tree' water replaces the entire water phase, the same base as the brand's flagship 21.5% serum. It pairs beautifully with the serum and delivers a real glow over weeks of use, but lemon peel oil and fungal-acne incompatibility limit its audience.

normalcombination Paraben Free

★★★★★

4.3 (2,400)

$27.00