Florence by Mills

Florence by Mills launched in 2019 as a clean beauty brand associated with actress Millie Bobby Brown, targeting Gen Z consumers. The brand is dermatologist-tested and cruelty-free, with products designed for simplicity and accessibility rather than clinical innovation.

4 products reviewed

68/100 Score

Florence by Mills Swimming Under the Eyes whale-shaped brightening gel pads in jar

Gen Z Under-Eye Essential

Florence by Mills eye-cream

Swimming Under the Eyes Gel Pads

Adorable whale-shaped under-eye patches that deliver a genuine temporary brightening and plumping boost thanks to a niacinamide-forward, fragrance-free formula. They are better than most eye patches in their category, but manage expectations — the effects are measured in hours, not days.

normaldry Fragrance Free

Gen Z Gateway Moisturizer

Florence by Mills moisturizer

Dreamy Dew Moisturizer

Florence by Mills Dreamy Dew is a perfectly adequate lightweight moisturizer that does exactly what a basic gel-cream should — hydrate, absorb quickly, and get out of the way. The extensive botanical extract list is more fragrance than function, but at $18 from a celebrity brand, the pricing is honest even if the formulation is unexciting.

normalcombination Paraben Free

Gen Z Gateway Cleanser

Florence by Mills cleanser

Clean Magic Face Wash

An approachable, pleasantly textured daily cleanser that gets the basics right for young and normal skin types. The multi-acid ingredient list reads more impressively than it performs in a wash-off format, but at $18, it offers a gentle, clean entry point into skincare without punishing the wallet or the skin.

normalcombination Paraben Free

Gen Z Rose Water Refresh

Florence by Mills toner

Zero Chill Face Mist

A perfectly pleasant rose-scented face mist that achieved Amazon bestseller status on vibes more than formulation. The glycerin provides real if fleeting hydration, and the fine mist quality is genuinely good — but the multiple fragrance allergens lurking in the ingredient list deserve more attention than the cute packaging would suggest.

normalcombination Paraben Free

★★★★★

4.5 (3,000)

$14.00