Brand

Hada Labo

Hada Labo was created in 2004 by Rohto Pharmaceutical, a Japanese pharmaceutical company founded in 1899. The Gokujyun Premium Lotion is the brand's flagship product and has been Japan's number-one selling lotion for multiple consecutive years. The product has been reformulated several times (most recently in 2023) to incorporate the latest HA research.

In Catalog
11
products reviewed
90/100 Score
No.1
Hada Labo Gokujyun Premium Lotion in a gold and white bottle with Japanese labeling J-Beauty Holy Grail
Hada Labo toner

Gokujyun Premium Lotion

The single most impressive hyaluronic acid delivery system available in consumer skincare — seven distinct HA forms plus sacran and lipidure, in a fragrance-free formula that costs less than most drugstore serums. Japan's best-selling lotion earned that title honestly.

drynormal Fragrance Free
4.7 (25,000)
$15.00
88/100 Score
No.2
Hada Labo Shirojyun Premium Whitening Lotion in a white bottle with blue premium branding Budget Brightening Hero
Hada Labo toner

Shirojyun Premium Whitening Lotion

A triple-threat brightening toner that combines tranexamic acid, licorice root, and vitamin C in a hydrating, fungal-acne-safe formula that costs less than most single-active brightening products. The Shirojyun Premium Lotion is the Gokujyun Premium Lotion's equally brilliant, pigmentation-fighting sibling.

normalcombination Fragrance Free
4.5 (5,200)
$16.00
86/100 Score
No.3
Hada Labo Gokujyun Premium Hyaluronic Acid Lotion in a gold bottle J-Beauty Holy Grail Hydrator
Hada Labo toner

Gokujyun Premium Hyaluronic Acid Lotion

The undisputed holy grail of hydrating toners — eight forms of hyaluronic acid, sacran, and biomimetic hydration technology from a pharmaceutical powerhouse, all in a fifteen-dollar bottle that lasts half a year. If there's a more sophisticated hydrating toner at any price point, we haven't found it.

drynormal Fragrance Free
4.7 (8,000)
$15.00
84/100 Score
No.4
Hada Labo Gokujyun Foaming Face Wash in a white pump bottle with blue and red branding J-Beauty Cult Classic
Hada Labo cleanser

Gokujyun Foaming Face Wash

A masterclass in doing one thing exceptionally well — this is the gentlest foaming cleanser most people will ever use, with genuinely clever dual-hyaluronic acid technology that deposits moisture while it cleans, all for about fifteen dollars.

normalcombination Fragrance Free
4.5 (8,500)
$15.00
83/100 Score
No.5
Hada Labo Shirojyun Premium Whitening Cream in a white jar with blue premium branding J-Beauty Brightening Powerhouse
Hada Labo moisturizer

Shirojyun Premium Whitening Cream

A remarkably effective brightening moisturizer that pairs tranexamic acid with vitamin C and dual hyaluronic acid — delivering clinical-grade anti-pigmentation actives in a gentle, fragrance-free formula for the price of a fast-food meal.

normaldry Fragrance Free
4.4 (3,800)
$17.00
82/100 Score
No.6
Hada Labo Gokujyun Oil Cleansing in a clear bottle with pump dispenser and orange-accented label J-Beauty Double Cleanse Essential
Hada Labo cleanser

Gokujyun Oil Cleansing

A brilliantly minimalist oil cleanser that dissolves everything from waterproof sunscreen to stubborn mascara while depositing dual-form hyaluronic acid on your skin — pharmaceutical-grade simplicity in a twelve-ingredient formula that costs less than a lunch.

normaldry Fragrance Free
4.4 (3,200)
$17.00
81/100 Score
No.7
Hada Labo Gokujyun Premium Hyaluronic Acid Cream in a gold-lidded jar J-Beauty Hydration Powerhouse
Hada Labo moisturizer

Gokujyun Premium Hyaluronic Acid Cream

Seven forms of hyaluronic acid, sacran, and pharmaceutical-grade formulation science make this arguably the most sophisticated hydrating cream available at any price, let alone sixteen dollars. If your skin is thirsty, this is the deepest drink of water on the shelf.

drynormal Fragrance Free
4.5 (500)
$16.00
79/100 Score
No.8
Hada Labo Gokujyun UV White Gel SPF 50+ in a white tube with blue and gold accents J-Beauty All-in-One SPF
Hada Labo sunscreen

Gokujyun UV White Gel SPF 50+

A five-in-one Japanese sunscreen that delivers modern UV filter technology, dual hyaluronic acid, and vitamin C brightening in a weightless gel format for under $17 — the kind of product that makes you question why Western sunscreens still feel like sunscreens.

normaloily Fragrance Free
4.4 (4,500)
$17.00
76/100 Score
No.9
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Hada Labo

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70/100 Score
No.10
Hada Labo Skin Plumping Gel Cream jar with translucent gel-cream moisturizer featuring triple hyaluronic acid J-Beauty Hydration Hero
Hada Labo moisturizer

Skin Plumping Gel Cream

A genuinely effective hydration machine built on Hada Labo's hyaluronic acid expertise, delivering impressive plumping and moisture for its price point. The triple HA complex and hydroxyethyl urea create noticeable skin bounciness, though the inclusion of methylisothiazolinone is a disappointing preservative choice that locks out sensitive skin users who would otherwise benefit most from this formula.

drycombination Fragrance Free
4.3 (3,500)
$17.99
69/100 Score
No.11
Hada Labo Tokyo Gentle Hydrating Cleanser tube with amino acid face wash formula featuring hyaluronic acid J-Beauty Gentle Cleansing Staple
Hada Labo cleanser

Tokyo Gentle Hydrating Cleanser

A genuinely clever amino acid cleanser that solves the fundamental problem of HA in a wash-off product by using cationic hyaluronic acid technology. The surfactant system is excellent and the post-wash feel is exceptional, but methylisothiazolinone in a product marketed for sensitive skin is a baffling choice that prevents a wholehearted recommendation.

drynormal Fragrance Free
4.4 (2,200)
$14.99
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