Brand

IT Cosmetics

IT Cosmetics launched in 2008 under Jamie Kern Lima with dermatologist and plastic surgeon consulting input, and was acquired by L'Oréal in 2016. The brand's skincare lineup has expanded steadily, with the Confidence franchise serving as its anchor anti-aging range.

In Catalog
7
products reviewed
73/100 Score
No.1
IT Cosmetics Confidence in a Gel Lotion Lightweight Moisturizer jar Makeup-Friendly Peptide Gel
IT Cosmetics moisturizer

Confidence in a Gel Lotion Lightweight Moisturizer

The lighter, makeup-friendly sibling to Confidence in a Cream — same peptide backbone, rebuilt on a silicone-smoothed gel base with prominent niacinamide. Combination and oily skin that wanted the Confidence peptides without the shea butter weight finally got their version. Still fragranced, still in a jar, but a genuinely smart formula pivot.

combinationoily Paraben Free
★★★★★
4.4 (3,200)
$44.00
73/100 Score
No.2
IT Cosmetics Hello Results Retinol Serum-in-Cream jar Beginner-Friendly Daily Retinol
IT Cosmetics treatment

Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream

A well-designed beginner retinol for customers who failed prior retinoid attempts due to irritation. Dual-retinoid approach pairs classic retinol with HPR in a barrier-supportive base, and the tolerability payoff is real. Loses ground on the fragrance and jar packaging, and on a price that feels steep for 30ml.

normaldry Paraben Free
★★★★★
4.4 (1,800)
$59.00
72/100 Score
No.3
IT Cosmetics Secret Sauce Clinically Advanced Miraculous Anti-Aging Moisturizer jar Multi-Ceramide Premium Pick
IT Cosmetics moisturizer

Secret Sauce Clinically Advanced Miraculous Anti-Aging Moisturizer

The most ambitious formula in the IT Cosmetics lineup — multi-ceramide complex, bakuchiol, dual-peptide system, and a rich soothing base. Ingredient quality is genuinely upgraded over the rest of the franchise, and the pregnancy-safe active profile is a real selling point. At $88 for 60ml, it's priced at the edge of what the ingredient list justifies.

drynormal Paraben Free
★★★★★
4.4 (1,400)
$88.00
70/100 Score
No.4
IT Cosmetics Confidence in a Cream Anti-Aging Moisturizer jar QVC-Cult Richness Pick
IT Cosmetics moisturizer

Confidence in a Cream Anti-Aging Moisturizer

A cushiony, peptide-anchored anti-aging cream that genuinely delivers on the 'luxury-feel' promise its QVC origins suggest. The formulation is solid — shea butter, ceramides, niacinamide, and Matrixyl 3000 do real work — but the added fragrance and jar packaging keep it from being a top-tier clinical pick. Best for dry, mature skin that wants sensory comfort alongside gradual firming.

drynormal Paraben Free
★★★★★
4.5 (12,500)
$54.00
68/100 Score
No.5
IT Cosmetics Bye Bye Under Eye Eye Cream 15ml tube on white background Luxury Drugstore Favorite
IT Cosmetics eye-cream

Bye Bye Under Eye Eye Cream

A cushiony, pleasant, moderately effective eye cream that earns its Sephora-bestseller status through sensory experience more than ingredient innovation. The peptides and niacinamide do real work, the caffeine provides some morning puffiness relief, and the texture is genuinely nice — but at forty-eight dollars for 15ml, you're paying Sephora-tier pricing for a formulation that several drugstore competitors match or exceed in pure active content.

normaldry Paraben Free
★★★★★
4.3 (18,000)
$48.00
68/100 Score
No.6
IT Cosmetics Secret Sauce Anti-Aging Moisturizer jar Mature Dry-Skin Indulgence
IT Cosmetics moisturizer

Secret Sauce Anti-Aging Moisturizer

The richest, most soothing cream in the IT Cosmetics lineup — Confidence in a Cream with more shea butter, colloidal oatmeal, and calming botanicals. Genuinely comfortable for mature, reactive, dry skin. The $14 premium over Confidence in a Cream is harder to justify, and the formula still leans on fragrance, but the cushiony experience delivers on the indulgence pitch.

drynormal Paraben Free
★★★★★
4.4 (3,100)
$68.00
67/100 Score
No.7
IT Cosmetics Confidence in an Eye Cream jar Cushiony Eye-Area Companion
IT Cosmetics eye-cream

Confidence in an Eye Cream

Essentially Confidence in a Cream in a smaller jar with a dash of caffeine. The cushiony texture and peptide backbone carry over well, and fans of the face cream will feel right at home. The value is harder to defend — 15ml at this price is steep, and the added fragrance is a concern for the delicate eye area.

drynormal Paraben Free
★★★★★
4.3 (2,700)
$49.00
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