Krave Beauty

KraveBeauty was founded in 2017 by Liah Yoo, a former AmorePacific strategist and skincare YouTuber with 1.2 million subscribers. The brand earned B Corp certification in 2024 and has rebuilt credibility after voluntarily addressing the 2021 SPF testing controversy with transparency.

9 products reviewed

83/100 Score

Krave Beauty Beet The Sun SPF 50 PA++++ lightweight sunscreen tube with green branding

Next-Gen SPF Redemption

Krave Beauty sunscreen

Beet The Sun SPF 50 Sunscreen

KraveBeauty's redemption arc arrives in a 50 mL tube — five next-gen UV filters, eight forms of hyaluronic acid, and a formula that finally earns the hype the original promised. The best Beet The Sun has ever been, now available only to those outside the US.

normaldry Fragrance Free

Great Barrier Relief

One of the most thoughtfully formulated barrier repair serums on the market. The tamanu oil, niacinamide, and ceramide combination addresses barrier damage from multiple angles, and the seven years of consistently glowing reviews confirm that the formula delivers on its promise. A genuine rescue product for over-exfoliated, over-retinol'd, or otherwise stressed skin.

drysensitive Fragrance Free

Sensitive Skin Staple

Krave Beauty cleanser

Matcha Hemp Hydrating Cleanser

The cleanser that launched a brand and a philosophy — KraveBeauty's matcha-infused gel proves that effective cleansing and skin kindness aren't mutually exclusive, even if the antioxidant benefits of a wash-off product are more emotional than clinical.

drysensitive Fragrance Free

Best Value AHA Exfoliant

Krave Beauty exfoliant

Kale-Lalu-yAHA

A masterclass in accessible exfoliation. The 5.25% glycolic acid is strong enough to deliver real results — smoother texture, brighter tone, clearer pores — while the extensive botanical soothing complex keeps irritation in check. At $25 for a 200mL bottle that lasts half a year, it makes most competing AHA products look overpriced.

normalcombination Fragrance Free

Reformulation Deep Cut

Krave Beauty sunscreen

Beet The Sun SPF 47

The brief, brilliant middle child of KraveBeauty's sunscreen lineage — combining next-gen UV filters with an alcohol-free base that fixed the original's biggest flaw, only to be discontinued before most people knew it existed.

normalcombination Fragrance Free

K-Beauty Sunscreen Pioneer

Krave Beauty sunscreen

Beet Shield SPF 50+

A trailblazing K-beauty sunscreen that married next-gen European UV filters with an antioxidant-forward philosophy — genuinely innovative for its time, though its voluntary discontinuation after SPF testing concerns means this review is more eulogy than recommendation.

normalcombination Fragrance Free

Everyday Essential SPF

Krave Beauty sunscreen

Beet The Sun SPF 40

A responsible, skin-friendly daily SPF that trades the original Beet Shield's cutting-edge UV filter technology for FDA compliance and an improved base formula — a solid everyday sunscreen that proves KraveBeauty learned from its past, even if it lost some of its magic in the process.

normalcombination Fragrance Free

Minimalist's Moisturizer

Krave Beauty moisturizer

Oat So Simple Water Cream

A radically minimal moisturizer that does exactly three things — hydrate, soothe, and disappear — with only nine ingredients. Either the perfect solution for reactive skin that hates everything, or an overpriced jar of water depending on what your skin needs.

sensitivenormal Fragrance Free

Krave Beauty sunscreen

The Beet Shield

The product that made American skincare enthusiasts jealous of Korean and European sunscreen technology — a regulatory grey area turned cult favorite that was discontinued before its time, but left a lasting mark on how we think about SPF.

normalcombination Fragrance Free

★★★★★

4.2 (600)

$20.00