Brand
St. Ives
St. Ives was founded in 1980 in Chatsworth, California, and has been a mass-market skincare staple for over four decades. Acquired by Unilever in 2010 and now operated under Elida Beauty, the brand is dermatologist-tested but not dermatologist-developed. Its formulations prioritize accessibility and affordability over clinical innovation.
In Catalog
6