This Website Is for Sale

DermApproved is a fully built, production-ready skincare product review and discovery platform — complete with a proprietary AI-powered content pipeline, thousands of expert-level product analyses, and a monetization-ready affiliate infrastructure. Everything you see on this site was created using an agentic AI network, and that entire system is included in the sale.

Contact for Inquiries

Ian Howard

ihoward@skintherapyletter.com

+1 (604) 688-9122

By the Numbers

What You're Acquiring

These figures are computed live from the production database — not estimates.

2,851

Products Reviewed

333

Brands Covered

262,292

Structured Data Points

2,242,285

Words of Editorial Content

16,366

SEO-Targeted FAQs

13,765

Ingredient Analyses

~8,554

Static Pages Generated

92

Data Fields per Product

Scale

The Human Equivalent

A thorough product review — researching the complete INCI ingredient list, evaluating each active against published clinical evidence, writing an 800–1,500 word editorial review with a unique angle, developing science-backed scoring across four dimensions, creating 5–7 SEO-targeted FAQs, mapping skin type and condition compatibility, and fact-checking every claim — takes approximately 20 focused hours of expert human labor per product.

2,851 products × 20 hours = 57,020 hours

That's 27.4 person-years of full-time specialized work — the equivalent of a senior cosmetic chemist, a medical writer, an SEO strategist, and an editorial team working together for years. This platform encapsulates all of that labor in a system that can replicate it on demand.

At a conservative freelance rate of $75/hour for specialized skincare content, the editorial and analytical content alone represents over $4,276,500 in equivalent production cost — before accounting for the technology infrastructure, design system, or pipeline engineering.

Included in Sale

Everything Transfers

This is a turnkey acquisition — code, data, content, pipeline, and documentation.

Product Database

2,851 products across 333 brands, each with 92 structured fields including full INCI ingredient lists, hero ingredient analyses with evidence levels, multi-dimensional scoring, skin type and condition matching, sample routines, layering tips, results timelines, editorial reviews, science sections with verified references, dermatologist perspective write-ups, and SEO metadata. Stored as a single JSON file consumed at build time — no external database dependency.

AI-Powered Content Pipeline

A fully documented agentic AI pipeline powered by Anthropic Claude Opus 4.6 — the most advanced commercially available language model. The system processes products in three waves: structured research, editorial writing, and image acquisition. It runs parallelized batch sessions, handles deduplication, ingredient normalization, and quality control autonomously. All agent instructions, prompt engineering, batch orchestration scripts, and operational documentation are included.

Production Website

A complete Astro static site with 14 category pages, 36 condition pages, 5 skin type pages, 5,061 curated "best of" lists, 572 ingredient pages, individual product detail pages with on-page navigation, a React-powered Routine Finder quiz, wishlist and product comparison tools, and a live autocomplete search across the full database. Monochrome editorial design system with Lora/DM Sans typography, fully responsive.

Monetization Infrastructure

Amazon affiliate integration is built in — every product page generates tagged buy links automatically from product names. The affiliate tag, URL structure, and link placement are already wired into the templates. The site's SEO architecture (primary/secondary keywords, FAQ schema, breadcrumb schema, XML sitemap, canonical tags) is designed to capture high-intent commercial search traffic: "best moisturizer for eczema," "CeraVe Moisturizing Cream review," etc.

Ingredient Intelligence System

A normalization map that links hundreds of ingredient name variants to canonical entries — "Ceramide NP," "Ceramide 3," "Ceramides (NP, AP, EOP)" all resolve to the same ingredient page. Includes audit and remap scripts for ongoing maintenance. Hero ingredients carry evidence levels (well-established, promising, emerging, limited, traditional-use) and product-specific functional descriptions, not generic monographs.

Operational Tooling

Python utility scripts for batch splitting, merging, deduplication, ingredient auditing, and remapping. A master product list for tracking pipeline progress. Backup system with timestamped snapshots. Comprehensive schema documentation (92+ fields with validation rules). The full CLAUDE.md operational manual that governs the AI agent's behavior, editorial voice, scoring methodology, and quality standards.

Technology

The Agentic AI Network

DermApproved is not a site that was written by AI. It's a site that was built by an AI network — a fundamentally different proposition. The content pipeline is an orchestrated system of specialized agents, each governed by detailed operational instructions that encode domain expertise in cosmetic chemistry, dermatology, SEO strategy, and editorial craft.

The system runs on Anthropic's Claude Opus 4.6, operating through Claude Code with a 1-million-token context window. Parallel sessions process batches simultaneously — what would take a human team months completes in hours. The agent documentation (CLAUDE.md) alone runs over 10,000 words of calibrated instructions covering editorial voice, hype-aware skepticism guidelines, scoring methodology, ingredient normalization, error recovery, and content uniqueness standards.

This isn't a one-time generation. The pipeline is repeatable and scalable. A new owner can add 100 products next week using the same infrastructure — same quality, same editorial voice, same analytical rigor. The system is designed to scale to 5,000+ products and beyond, with quality controls that maintain consistency across the entire database.

Growth Potential

The SEO Opportunity

The global skincare market is valued at over $180 billion and growing. "Best moisturizer for dry skin" gets 22,000+ monthly searches. "CeraVe review" gets 40,000+. This platform is architecturally designed to capture this traffic at scale.

Every product page targets a primary keyword and 3–5 long-tail secondary keywords. Every FAQ is written to win Google's "People Also Ask" placements. Every "best of" list targets high-commercial-intent queries. Structured data (JSON-LD) is embedded on every page — product schema, FAQ schema, breadcrumb schema, item list schema. An XML sitemap ensures all ~8,554 pages are discoverable.

The site is static (Astro-built), which means it's inherently fast — a Core Web Vitals advantage that Google rewards in rankings. There are no server costs beyond basic static hosting. CDN deployment (Vercel, Netlify, Cloudflare Pages) is free or near-free at any traffic volume.

Differentiation

Why This Platform Stands Apart

Depth, Not Breadth

Most skincare review sites scrape ingredient lists and generate surface-level content. DermApproved's 92-field schema means every product has contextualized ingredient analyses (how each active works in this specific formula, not generic monographs), multi-dimensional scoring with transparent methodology, results timelines, layering compatibility, pregnancy safety flags, and editorial content that reads like it was written by a knowledgeable friend — not a content mill.

Editorial Voice with Backbone

The pipeline's editorial guidelines include "hype-aware skepticism" rules — celebrity brands, TikTok-viral products, and luxury lines are assessed on formulation merit, not marketing spend. A $90 moisturizer with drugstore-level ingredients gets called out. A $12 product with exceptional formulation science gets celebrated. This editorial independence builds reader trust and repeat traffic.

Interactive Discovery Tools

Beyond browsing, the site includes a multi-step Routine Finder quiz (React-powered, client-side scoring), product comparison tables, a wishlist system, and live autocomplete search — features that increase time on site, engagement, and return visits. All built with zero external API dependencies.

Reproducible Quality at Scale

The AI pipeline doesn't just generate content — it enforces a quality standard. Scoring is mathematically calculated from weighted sub-scores, not estimated. Every review opens with a unique angle. Every ingredient description is contextualized to the specific product. The system includes editorial drift detection guidelines and quality spot-check protocols. This means the 3,000th product maintains the same standard as the 1st.

Interested?

This is a turnkey digital asset — domain, codebase, database, pipeline, documentation, and all associated intellectual property.

Email Ian Howard or call +1 (604) 688-9122