Selfless by Hyram Retinol & Rainbow Algae Repair Serum 30ml bottle — encapsulated retinol with tranexamic acid for post-acne marks
80 /100 Score
What Makes This Different

A thoughtfully constructed retinol serum that genuinely earns its beginner-friendly claim. Phospholipid-encapsulated retinol at a meaningful 0.2 percent, stacked with 2 percent tranexamic acid for post-acne mark fading, in a fragrance-free vegan vehicle. If the last active you tried was The Ordinary and you are ready to move up, this is a sensible next step.

Selfless by Hyram

Retinol & Rainbow Algae Repair Serum

Beginner-Friendly Retinol
indieFragrance FreeParaben FreeCruelty FreeVegan

A thoughtfully constructed retinol serum that genuinely earns its beginner-friendly claim. Phospholipid-encapsulated retinol at a meaningful 0.2 percent, stacked with 2 percent tranexamic acid for post-acne mark fading, in a fragrance-free vegan vehicle. If the last active you tried was The Ordinary and you are ready to move up, this is a sensible next step.

$28.00
30ml
4.3
800 reviews
Data Confidence: medium
Made in United Kingdom Launched 2021 PAO: 6 months
Buy at Amazon

Score Breakdown

80 Overall Score

A thoughtfully built encapsulated retinol at 0.2 percent with 2 percent tranexamic acid for post-acne mark support. The encapsulation plus squalane buffering makes it genuinely beginner-friendly despite the percentage.

Data Confidence: medium

Launched in 2021, the serum has accumulated several hundred reviews across Sephora, Amazon, and the brand's direct channels. Scoring reflects formulation analysis and real-world feedback from the brand's first years on market.

0/100

Overall Score

Ingredient Quality 0

Value for Money 0

Suitability Breadth 0

Irritation Risk (↑ = safer) 0

Assessment

Pros

  • Encapsulated 0.2% retinol is genuinely beginner-friendly
  • 2% tranexamic acid adds direct post-acne mark fading
  • Squalane-heavy base buffers irritation effectively
  • Fragrance-free, vegan, and cruelty-free
  • Visible post-acne mark fading within 6-8 weeks
  • Layers cleanly under barrier moisturizer as a nighttime step
  • Reasonable mid-tier pricing for the encapsulated formulation
  • Free of essential oils and denatured alcohol

Cons

  • Only 30ml size, smaller than some competitors at the same price
  • Dropper bottle is not ideal for retinol long-term stability
  • Not pregnancy- or breastfeeding-safe
  • Contains benzyl alcohol preservative some users avoid
  • Beginners may still see mild flaking in the first 1-2 weeks
  • Price premium over cheaper encapsulated retinols from drugstore brands

Full Review

Most retinol serums ask you to pick one lane. Either you want anti-aging collagen turnover (pick a traditional free-retinol serum and brace for peeling) or you want brightening and pigmentation fading (pick vitamin C, tranexamic acid, or alpha arbutin separately). Selfless by Hyram's Retinol & Rainbow Algae Repair Serum quietly does both at the same time. It combines 0.2 percent pure retinol, encapsulated in phospholipids for slow release, with 2 percent tranexamic acid — the first for long-term collagen and texture work, the second for direct attack on post-acne marks and hyperpigmentation. This is not a dramatic chemistry innovation, but in the context of a $28 drugstore-adjacent serum aimed at retinol beginners, it is genuinely unusual.

The encapsulation is the technical trick worth explaining. Free retinol at 0.2 percent in a typical water-based serum is going to sting, flake, and potentially redden skin for the first two to three weeks of use. Phospholipid encapsulation changes the delivery profile by wrapping individual retinol molecules in lipid structures that release their contents gradually over hours rather than all at once. The practical result is that skin sees the retinol in smaller doses over a longer period, which dramatically reduces the initial irritation without meaningfully reducing the long-term efficacy. Studies on encapsulated retinoid delivery have been running for the better part of two decades, and the approach is well-established in cosmeceutical science even if it is still underused at this price point.

The supporting cast is smart. Squalane sits in the number two slot as the emollient backbone that cushions the retinol and reduces transepidermal water loss during the nighttime retinization process. Triolein, a natural triglyceride, adds further conditioning. Glycerin handles basic humectant duty. Rainbow algae extract — Cystoseira tamariscifolia, a French-sourced brown algae — contributes antioxidant support without adding potential irritation, and it gives the formula its distinctive brand identity. Tocopherol rounds out the antioxidant profile. And the formulation is genuinely fragrance-free, alcohol-minimal (the benzyl alcohol is a preservative rather than an ethanol drying agent), and vegan.

The first application tells you whether the encapsulation is doing its job. For most users the answer is yes — there is no sting, no warming, no flaking on day one. A very faint tingle is normal for the first couple of uses and settles quickly. Most beginners can build up to nightly use over two to three weeks without the classic retinol peeling phase. Some very reactive skin types still see mild flaking in the first one to two weeks; that is normal and manageable by scaling back to every other night.

The performance payoff unfolds in stages. Over two to four weeks you notice mild smoothing and subtle tone improvements — this is the retinol waking up cell turnover and the tranexamic acid starting to chip away at surface pigment. Over six to eight weeks the most visible change appears: post-acne marks and post-inflammatory hyperpigmentation fade noticeably, which is the tranexamic acid doing its specific job. Over twelve weeks you get the full retinol collagen benefit — softer fine lines, more even texture, and more light-reflective skin. None of these are dramatic results. All of them are the kind of sustained improvement that accumulates into meaningful change over months.

The limitations are honest. The 30ml dropper bottle is small and the price is mid-tier — you are paying about as much as you would for a similar CeraVe or The Inkey List retinol serum, which makes the premium for Selfless by Hyram's specific formulation debatable. Dropper bottles are not ideal for long-term retinol stability compared to true airless pumps, and the serum should be used within six months of opening to maintain potency. Benzyl alcohol is in the formula as a preservative and is generally well-tolerated, but a small minority of sensitive users can react to it. And because this is a real retinol product, it is not pregnancy-safe and requires daily SPF the morning after use.

Who should buy it: retinol beginners ready to move beyond The Ordinary Granactive, users with post-acne marks or mild hyperpigmentation who want both retinol and tranexamic acid in one step, and fans of Hyram Yarbro's ingredient-literate approach. Who should skip it: anyone pregnant or nursing, people with severely compromised barriers or active rosacea flare-ups, and very experienced retinol users who want a higher percentage in a purer vehicle. For the first-to-second-step retinol journey, this serum is one of the more thoughtfully built options in its price range.

Formula

Ingredients

The hero actives that drive this product's performance.

Ingredient Function Evidence
Retinol (0.2% pure, encapsulated in 2% complex) (0.2%) The star active of this serum, retinol is encapsulated in phospholipids for slow release, which is the technical trick that lets Selfless by Hyram dose it at a meaningful 0.2 percent without the stinging and peeling that a free-retinol serum at the same concentration would cause. The encapsulation is what makes this a beginner-friendly retinol despite the assertive percentage. well-established
Rainbow Algae (Cystoseira Tamariscifolia) Extract (0.15%) A French-sourced brown algae extract used at 0.15 percent as part of a 1.5 percent complex. Positioned as a repair and antioxidant ingredient that supports the retinol's work without adding additional irritation potential — an unusual companion active that gives the formula its distinctive 'rainbow algae' identity. emerging
Tranexamic Acid (2%) A well-studied brightening ingredient included at 2 percent to specifically target post-acne marks and hyperpigmentation. In this serum it complements the retinol — where retinol provides collagen turnover and slow pigment evening, tranexamic acid addresses existing dark spots more directly. well-established
Squalane Positioned second on the INCI list to deliver the emollient buffer that cushions the retinol and reduces transepidermal water loss during nighttime retinization. This high squalane placement is part of what makes the serum tolerable at its retinol percentage. well-established
Phospholipids The carriers that encapsulate the retinol, enabling slow release and gentler delivery. These same phospholipids also contribute barrier support by mimicking native skin lipid structures. well-established

Full INCI List

Aqua (Water), Squalane, Triolein, Glycerin, Glyceryl Oleate Citrate, Tranexamic Acid, Caprylic/Capric Triglyceride, Magnesium Aluminum Silicate, Phenoxyethanol, Xanthan Gum, Benzyl Alcohol, Phospholipids, Retinol, Sodium Gluconate, Sodium Citrate, Citric Acid, Ethylhexylglycerin, Cystoseira Tamariscifolia Extract, Tocopherol

Product Flags

✓ Fragrance Free✗ Alcohol Free✗ Oil Free✓ Silicone Free✓ Paraben Free✓ Sulfate Free✓ Cruelty Free✓ Vegan✗ Fungal Acne Safe

Potential Irritants

RetinolBenzyl Alcohol

Common Allergens

Benzyl Alcohol

Compatibility

Skin Match

Best For

normal combination oily

Works For

dry sensitive

Not Ideal For

Addresses These Conditions

hyperpigmentation aging acne texture dark spots scarring

Use With Caution

rosacea sensitivity eczema

Avoid With

compromised skin barrier post procedure

Routine Step

serum

Time of Day

PM

Pregnancy Safe

No ✗

Layering Tips

Use at night only after cleansing and toning. Follow with a barrier moisturizer. Do not combine with other retinoids, AHAs, BHAs, or benzoyl peroxide on the same night. Always wear sunscreen the following morning.

Results Timeline

Mild smoothing and tone improvements within 2-4 weeks. Visible reduction in post-acne marks over 6-8 weeks thanks to tranexamic acid. Full retinol collagen benefit after 12 weeks of consistent nightly use.

Pairs Well With

hyaluronic-acidniacinamideceramidespeptides

Conflicts With

ahabhabenzoyl-peroxideother-retinoidsvitamin-c-serums

Sample AM Routine

  1. Gentle cleanser
  2. Niacinamide serum
  3. Moisturizer
  4. Sunscreen

Sample PM Routine

  1. Gentle cleanser
  2. Hydrating toner
  3. Selfless by Hyram Retinol & Rainbow Algae Repair Serum
  4. Barrier moisturizer

Evidence

Science

The Science

The formulation science behind this serum rests on two well-established actives and a delivery technology worth understanding. Retinol's efficacy in stimulating collagen synthesis, normalizing keratinocyte turnover, and improving photoaged skin is one of the most thoroughly validated facts in cosmetic dermatology. Studies have repeatedly demonstrated meaningful clinical effects at concentrations ranging from 0.05 percent to 1 percent, with irritation rising sharply as concentration increases. The limiting factor for most consumers is not efficacy but tolerability. Phospholipid encapsulation addresses this tolerability gap by enclosing retinol molecules in lipid vesicles that gradually release their contents as the vesicles break down on contact with skin. Published research on liposomal and phospholipid-based retinoid delivery has shown equivalent or superior clinical benefit compared to free retinol at matched concentrations, with significantly reduced irritation markers. Tranexamic acid is a synthetic lysine derivative that inhibits plasminogen activation in keratinocytes, which reduces the melanocyte response to inflammation and UV exposure. Clinical studies have demonstrated topical tranexamic acid's effectiveness for melasma and post-inflammatory hyperpigmentation at concentrations of 2-5 percent, which is exactly the range used here. The combination of retinol and tranexamic acid is complementary rather than redundant — retinol works upstream on skin turnover and collagen, tranexamic acid works downstream on melanocyte behavior, and together they address both the texture and the pigmentation aspects of post-acne skin.

Dermatologist Perspective

Dermatologists commonly recommend encapsulated retinol formulations for patients who cannot tolerate free retinol at equivalent concentrations. Board-certified dermatologists note that phospholipid or liposomal encapsulation reduces the acute irritation phase of retinoid use while preserving long-term benefits, making this approach useful for retinol beginners and sensitive-skin patients. Tranexamic acid is increasingly cited in dermatology literature as a safer and better-tolerated alternative to hydroquinone for mild to moderate hyperpigmentation, and its combination with retinol in one serum reflects current cosmetic dermatology best practice. Dermatologists caution that retinol should not be used during pregnancy or breastfeeding regardless of encapsulation, and that even encapsulated retinols can cause irritation in compromised skin barriers. Patients with active rosacea or eczema should consult their dermatologist before starting any retinoid.

Guidance

Usage Guide

How to Use

Use at night only, after cleansing and any hydrating toner. Dispense 3-4 drops onto a clean fingertip and press gently into the face and neck, avoiding the immediate eye area and lips. Follow with a barrier-supporting moisturizer to buffer irritation. Start with every third night for 2 weeks, then every other night for 2 weeks, then nightly as tolerated. Always wear broad-spectrum sunscreen the next morning. Do not combine on the same night with AHAs, BHAs, benzoyl peroxide, or other retinoids. Stop use if you experience persistent redness, peeling, or burning, and reintroduce slowly.

Value Assessment

At $28 for 30ml, this serum sits in the mid-tier of indie retinol products. The 30ml bottle delivers roughly 60-80 doses with nightly use, lasting 2-3 months, which puts effective monthly cost around $9-14. Compared to The Ordinary's retinol or Granactive Retinoid options at $10-15, the price premium is real but defensible given the encapsulation technology and the added tranexamic acid. Compared to prestige retinol serums at $80 and up, this is a clear value choice. Only one size is offered, which is a minor limitation but appropriate for a product that needs to be used within six months of opening to maintain retinol potency.

Who Should Buy

Retinol beginners ready to start a real retinoid, users with post-acne marks or mild hyperpigmentation who want both retinol and tranexamic acid in one step, fans of ingredient-literate influencer brands, and anyone who has tried The Ordinary retinol products and wants to step up. Also a good choice for combination and oily skin prone to post-inflammatory hyperpigmentation.

Who Should Skip

Anyone pregnant or breastfeeding, users with active rosacea or severely compromised barriers, very experienced retinol users who want a higher percentage, and budget shoppers who prefer cheaper retinol options from The Ordinary or CeraVe. Also skip if you cannot commit to daily sunscreen use the morning after.

Ready to try Selfless by Hyram Retinol & Rainbow Algae Repair Serum?

Buy at Amazon\ ♥

Details

Details

Texture

Lightweight water-in-oil serum that feels silky rather than sticky, spreads thinly, and absorbs within a minute into a near-invisible finish.

Scent

Fragrance-free with only a faint neutral note.

Packaging

30ml opaque glass dropper bottle — protects the retinol from light and air, though dropper bottles are not ideal for retinol stability compared to true airless pumps.

Finish

non-greasylightweightinvisible

What to Expect on First Use

On first application expect no stinging from most users thanks to the phospholipid encapsulation. A very faint warming sensation on the first two or three uses is normal as skin adjusts. No visible peeling for most beginners, though some users see light flaking in the first one to two weeks. Always wear SPF the morning after use.

How Long It Lasts

2-3 months with nightly use — the 30ml bottle delivers roughly 60-80 doses.

Period After Opening

6 months

Best Season

All Year

Certifications

VeganCruelty-free

Background

The Why

When Selfless by Hyram launched in 2021, the Retinol & Rainbow Algae Repair Serum was positioned as the brand's hero active treatment. Hyram had spent years on YouTube warning his audience about harsh retinoids and marketing-only ingredient claims; the encapsulation approach was chosen specifically to deliver a clinically meaningful retinol dose that his beginner-heavy audience could actually use. The rainbow algae extract — a less common ingredient — was added for its antioxidant profile and to give the formula a brand-specific identity.

About Selfless by Hyram Emerging Brand (2–5 years)

Selfless by Hyram is a 2021 collaboration between YouTube skincare educator Hyram Yarbro and The Inkey List's parent company, built on a promise of affordable, sustainability-focused, ingredient-transparent formulations. Independent clinical validation is limited but the formulations benefit from established indie cosmetic chemists.

Brand founded: 2021 · Product launched: 2021

Myth vs. Reality

Myths

Myth

All 0.2% retinol serums cause flaking and peeling.

Reality

Encapsulation fundamentally changes the delivery profile. This serum's phospholipid-encapsulated retinol releases slowly, which gives the skin time to adapt. Most beginners tolerate it better than a free-retinol product at 0.1 percent.

Myth

Tranexamic acid and retinol should not be used together.

Reality

They are genuinely complementary. Tranexamic acid addresses existing hyperpigmentation, while retinol addresses cell turnover and long-term collagen. They target different mechanisms and are safely combined at the concentrations used in this serum.

FAQ

FAQ

Is this serum good for first-time retinol users?

Yes — it is specifically designed for beginners. The phospholipid encapsulation slows retinol release, and the high squalane placement buffers irritation. Start with every third night and build up to nightly over 2-3 weeks.

Does it really help with post-acne dark spots?

Yes. The 2 percent tranexamic acid is well-studied for targeting post-inflammatory hyperpigmentation, and the retinol supports cell turnover. Most users see visible mark fading within 6-8 weeks.

Can I use it with niacinamide or hyaluronic acid?

Yes. Both pair safely and beneficially with retinol. Apply hyaluronic acid or niacinamide serum first, then follow with this retinol serum. You can also use a barrier moisturizer on top to buffer.

Is it safe during pregnancy?

No. All retinoids, including encapsulated retinol, are generally avoided during pregnancy and breastfeeding. Use azelaic acid or niacinamide for brightening during those periods.

Can I use it with vitamin C?

Not at the same time. Use vitamin C in the morning and this retinol serum at night to avoid irritation and potential reduced efficacy from pH conflicts.

How long does a 30ml bottle last?

Two to three months with nightly use, delivering roughly 60-80 doses. A pea-sized amount is enough for the full face.

How does it compare to The Ordinary's Granactive Retinoid?

Granactive Retinoid is a different molecule (hydroxypinacolone retinoate) that is gentler by nature. This serum uses true retinol encapsulated for controlled release, which is a distinct approach. Both are beginner-friendly, but Selfless by Hyram adds tranexamic acid for pigmentation specifically, which The Ordinary's version does not.

Community

Community

Common Praise

"Gentle enough for retinol beginners"

"Visible reduction in post-acne marks"

"Fragrance-free formula"

"Cruelty-free and vegan"

"Encapsulated retinol minimizes stinging"

Common Complaints

"Only one size, small 30ml"

"Mid-tier pricing for a simple serum format"

"Contains benzyl alcohol preservative"

"Not pregnancy safe"

Notable Endorsements

Popular among Hyram's audience for first retinolSephora and Ulta clean seals

Appears In

best retinol for beginners best encapsulated retinol serum best retinol for post acne marks best tranexamic acid retinol best vegan retinol serum

Related Conditions

hyperpigmentation aging acne scarring dark spots

Related Ingredients

retinol tranexamic acid algae extract squalane

You Might Also Like

88/100 Score
By Wishtrend Polyphenols in Propolis 15% Ampoule 30ml frosted glass dropper bottle Sensitive Skin Soother
By Wishtrend serum

Polyphenols In Propolis 15% Ampoule

A 15% propolis ampoule that earns its name with a real polyphenol stack — French Auvergne propolis layered over a houttuynia cordata base, with tulsi and pomegranate piling on. It's slightly sticky and not cheap by volume, but for sensitive, breakout-prone skin chasing calm, this is one of the most reliable K-beauty soothers in production.

sensitivecombination Fragrance Free
4.5 (4,200)
$32.00
88/100 Score
Cocokind Chlorophyll Discoloration Serum in green-tinted glass dropper bottle Budget Brightening Hero
Cocokind serum

Chlorophyll Discoloration Serum

A quietly brilliant brightening serum that proves you do not need luxury prices or harsh actives to fade dark spots effectively. The alpha-arbutin and licorice root combination delivers genuine multi-pathway melanin inhibition, the sensitive-skin-friendly formula is impeccable, and $20 makes it accessible to virtually everyone. The chlorophyllin is more marketing differentiator than scientific powerhouse, but it does not hurt anything either.

sensitivenormal Fragrance Free
4.3 (800)
$20.00
88/100 Score
L'Oréal Paris Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum in a glass dropper bottle The People's HA Serum
L'Oréal Paris serum

Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum

A masterclass in minimalist formulation — thirteen ingredients, no filler, four functional actives, and over thirty thousand glowing reviews. L'Oréal's multi-weight HA system delivers genuine hydration at every level of the skin, and the fragrance-free, alcohol-free formula is clean enough for virtually anyone. The drugstore serum that embarrasses its prestige competitors.

drynormal Fragrance Free
4.5 (35,000)
$32.99
88/100 Score
SKIN1004 Madagascar Centella Hyalu-Cica Blue Serum glass bottle Budget Hydration Holy Grail
SKIN1004 serum

Hyalu-Cica Blue Serum

A quietly excellent budget serum that stacks Centella asiatica leaf water, five types of hyaluronic acid, niacinamide, ceramide NP, and adenosine into a fragrance-free under-$20 bottle. It is genuinely one of the best hydration-plus-soothing serums at any price, and the fact that it costs less than a salad in Manhattan is the point.

sensitivedry Fragrance Free
4.6 (12,000)
$16.00
88/100 Score
SKIN1004 Madagascar Centella Hyalu-Cica First Ampoule bottle Sensitive Skin First-Line Defense
SKIN1004 serum

Hyalu-Cica First Ampoule

A 92% Centella asiatica extract ampoule paired with niacinamide and a multi-weight HA complex, fragrance-free and purpose-built for sensitive, compromised, and reactive skin. At $25 for 100ml, it is one of the most justifiable skincare purchases a budget-conscious buyer can make, and it earns a place in almost any routine that needs a soothing anchor.

sensitivecombination Fragrance Free
4.6 (9,000)
$25.00
88/100 Score
Torriden Balanceful Cica Serum 50ml bottle — K-beauty calming serum with 5D cica complex and seven-form hyaluronic acid Sensitive Skin MVP
Torriden serum

Balanceful Cica Serum

Torriden's Balanceful Cica Serum is one of the most recommendable calming serums in K-beauty — a genuinely fragrance-free, multi-weight hyaluronic acid and 5D cica complex treatment that quietly reduces redness, supports the barrier, and buffers other actives without drama. At under $25 it's a near-automatic pick for sensitive, rosacea-prone, and barrier-compromised skin.

sensitivenormal Fragrance Free
4.6 (8,000)
$25.00
Search