Daily Soft Touch Sunscreen SPF 50+

In December 2020, the K-beauty world held its collective breath as independent testing revealed that Purito's beloved Centella Green Level Unscented Sunscreen — the one everyone swore by, the one that converted an entire generation of skincare enthusiasts to Korean sunscreens — delivered roughly SPF 19. Not 50. Nineteen. The fallout was immediate and brutal. Retailers yanked the product. Refund requests flooded in. And Purito, a small Korean brand built on trust and transparency, found itself at the center of the biggest skincare scandal in recent memory.

The Daily Soft Touch Sunscreen is what happened next. Rather than quietly releasing a reformulated version and hoping everyone forgot, Purito burned the old playbook entirely. They rebranded as Purito Seoul, rebuilt their sun care line from scratch using next-generation European UV filters, and submitted the new formulas to not one but two independent testing labs — KIDCS in Korea and ABICH in Italy. Both confirmed SPF values well above the 50+ claim. This is not a rebrand. It is a reconstruction.

The formula itself reads like a studied response to every criticism the original invited. Where the old sunscreen relied on just two chemical filters at concentrations that apparently could not hold up, the Daily Soft Touch deploys four: Tinosorb S (Bisethylhexyloxyphenol Methoxyphenyl Triazine), Uvinul A Plus (Diethylamino Hydroxybenzoyl Hexyl Benzoate), Uvinul T 150 (Ethylhexyl Triazone), and Tinosorb M (Methylene Bis-Benzotriazolyl Tetramethylbutylphenol). These are newer-generation filters favored by European and Asian formulators for their photostability and broad-spectrum coverage. Tinosorb M is particularly interesting — a particulate filter that both absorbs and scatters UV radiation, offering a mineral-sunscreen-like protective mechanism without the white cast.

But what elevates this above a competent sunscreen is the base formula. Five ceramides — NP, AS, AP, NS, and EOP — are paired with cholesterol and hydrogenated lecithin in a ratio that mirrors the skin's natural lipid structure. Centella asiatica extract, the ingredient that built the original Purito brand, provides anti-inflammatory support. Panthenol strengthens the barrier. Bisabolol soothes. The result is a sunscreen that genuinely functions as a moisturizing skincare step, not just a protective top layer you tolerate because you have to.

The texture delivers on the "soft touch" promise. It applies as a lightweight, slightly creamy fluid that absorbs in seconds, leaving behind a natural, satin-like finish with the subtlest hint of luminosity. There is no white cast — none, not even from the Tinosorb M — and no pilling under makeup. The complete absence of silicones is notable here: many sunscreens achieve their smooth slip through dimethicone and its cousins, but the Daily Soft Touch manages it through propanediol and dibutyl adipate instead. This makes it genuinely silicone-free, not in the marketing-adjacent way where brands exclude two silicones and include three others.

The fragrance situation is refreshingly simple: there is none. No essential oils masquerading as "natural fragrance." No parfum buried on the INCI list. Nothing. The sunscreen smells like absolutely nothing, which for sensitive skin is exactly right.

On the skin, it wears comfortably throughout the day without the tight, filmy feeling that plague some chemical sunscreens. Dry skin types report genuine hydration from the ceramide complex. Sensitive skin types — including those with rosacea and eczema — report no stinging, no burning, even around the delicate eye area. This is a sunscreen that invites reapplication rather than making you dread it.

The honest limitations are few but worth noting. Oily skin types may find the finish slightly too dewy, particularly in humid conditions — the ceramide-rich base that dry skin loves can read as shine on an already-oily T-zone. The 60ml tube, while generous by K-beauty standards, will last only six to eight weeks with proper daily application, and at roughly $21.50 per tube, the annual cost of proper sunscreen use adds up. Availability outside of K-beauty retailers can be spotty, though this has improved significantly as the brand rebuilt its distribution network.

At $21.50 for 60ml, the Daily Soft Touch sits in a sweet spot. You are getting four advanced UV filters, five ceramides, centella, and panthenol in a cosmetically elegant formula that has been independently verified for protection. For a brand that had every reason to cut corners and quietly move on, the investment in both formula and verification feels like genuine accountability rather than marketing theater.

The Purito Daily Soft Touch Sunscreen is ultimately a product that could only exist because something went very wrong first. It carries the weight of its predecessor's failure in the best possible way — every ingredient choice, every third-party test, every element of the reformulation reads as a direct answer to a specific criticism. That is not to say you should buy it out of sympathy. Buy it because the formula is genuinely excellent, the texture is a pleasure, and the protection is verified. The redemption arc just makes it a better story.

Formula

The Science

The Daily Soft Touch Sunscreen's four-filter UV system represents current best practice in photostable broad-spectrum protection. The combination of Tinosorb S and Tinosorb M is particularly well-studied. A 2011 study published in the Journal of the American Academy of Dermatology demonstrated that Tinosorb M provides both absorption and scattering of UV radiation, functioning as a hybrid organic-inorganic filter that maintains efficacy without the aesthetic drawbacks of traditional mineral filters. Tinosorb S (bemotrizinol) has been shown to photostabilize other UV filters in formulation, reducing the degradation that can compromise real-world SPF performance — a directly relevant property given Purito's history.

The five-ceramide complex mirrors research on the skin's natural lipid barrier structure. A landmark 1993 study by Imokawa et al. in the Journal of Investigative Dermatology established that ceramides are essential components of the stratum corneum's lamellar structure, and that ceramide depletion correlates with barrier dysfunction. The inclusion of cholesterol and hydrogenated lecithin alongside the five ceramide types approximates the 3:1:1 ceramide-cholesterol-fatty acid ratio identified as optimal for barrier repair.

The addition of Centella asiatica extract is supported by a 2012 review in the Indian Journal of Pharmaceutical Sciences documenting its wound-healing, anti-inflammatory, and collagen-stimulating properties. In this formulation, centella serves a specific purpose: mitigating any low-grade inflammation triggered by UV filter exposure, particularly relevant for sensitive skin users who may react to even well-tolerated chemical filters.

The independent verification by KIDCS (SPF 50.2 ± 5.0) and ABICH (SPF 63.7, PA 20.8) provides an unusual level of transparency for a K-beauty sunscreen, directly addressing the trust gap created by the 2020 testing controversy.

References

1. Broad-spectrum photoprotection from Tinosorb M — Journal of the American Academy of Dermatology (2011)
2. Ceramides in the stratum corneum and their role in barrier function — Journal of Investigative Dermatology (1993)
3. Centella asiatica: phytochemistry and mechanisms of action — Indian Journal of Pharmaceutical Sciences (2012)

Dermatologist Perspective

Dermatologists generally view next-generation UV filters like Tinosorb S and Tinosorb M favorably for their photostability and broad-spectrum coverage. Board-certified dermatologists note that the inclusion of barrier-supportive ingredients like ceramides in a sunscreen formula is particularly beneficial for patients with compromised barriers — those with eczema, rosacea, or post-procedure skin who still need daily UV protection but find many sunscreens irritating. The completely fragrance-free, silicone-free formulation aligns with dermatological recommendations for sensitive skin. The independent third-party verification of SPF claims, while not standard practice in the industry, provides an additional layer of confidence that dermatologists appreciate when recommending products to patients.

Guidance

Born from one of K-beauty's most public failures, the Daily Soft Touch Sunscreen represents Purito Seoul's complete reinvention of their sun care line. After independent testing revealed their original Centella Green Level sunscreen delivered roughly SPF 19 instead of the claimed SPF 50, the brand pulled the product, reformulated from scratch with modern European filters, and rebranded as Purito Seoul to signal a fresh start.

About Purito Emerging Brand (2–5 years)

Purito launched in 2017 as a centella-focused K-beauty brand. After a 2020 SPF testing scandal revealed their original sunscreen fell short of claimed protection, the brand reformulated its entire sun care line under stricter third-party testing standards (Korea Institute of Dermatological Sciences and ABICH), rebranding as Purito Seoul.

Brand founded: 2017 · Product launched: 2023

Myth vs. Reality

Myth

Purito sunscreens don't actually provide the SPF they claim after the 2020 scandal.

Reality

The reformulated Daily Soft Touch has been independently tested by both KIDCS (Korea) and ABICH (Italy), with results showing SPF 50.2 and 63.7 respectively — well above the SPF 50+ claim. The current formula uses entirely different UV filters from the original scandal product.

Myth

Chemical sunscreens always sting sensitive skin and eyes.

Reality

This formula uses newer-generation filters (Tinosorb S, Tinosorb M, Uvinul A Plus, Uvinul T 150) that are larger molecules less likely to penetrate skin and cause irritation. The addition of centella and bisabolol further reduces sensitivity risk.

FAQ

Common Praise

"No white cast on any skin tone"

"Gentle enough for very sensitive and reactive skin"

"Lightweight, non-greasy texture that absorbs quickly"

"No stinging around the eyes"

"Sits beautifully under makeup without pilling"

"Fragrance-free with no detectable scent"

Common Complaints

"Can appear slightly shiny on oily skin types"

"Small 60ml tube runs out quickly with proper application"

"May feel slightly heavy in very humid climates"

"Limited availability outside of K-beauty retailers"

Notable Endorsements

K-beauty community favoriteFeatured in multiple best-of Korean sunscreen roundups

Appears In

best sunscreen for sensitive skin best korean sunscreen best sunscreen with ceramides best fragrance free sunscreen best chemical sunscreen for dry skin

Related Conditions

sensitivity dryness sun damage compromised skin barrier

Related Ingredients

ceramides centella asiatica panthenol tinosorb